Public Affairs Department (PAD)

Public Affairs Department (PAD)

The PAD trains enlisted military personnel in four different courses with instruction comprised of three distinct disciplines: public affairs, journalism and photojournalism.

In addition, the department supports Mobile Training Team and Total Army Involvement in Recruiting (TAIR) requirements.

Basic Photojournalist Course-USAF – This 87-day course trains Airmen to perform as basic Public Affairs photojournalists. This course provides instruction in command information, community engagement, media relations, internet based communication capabilities news writing and basic still photographic techniques. This course provides training in guidelines for the release of information and imagery, news reporting, and public affairs theory, concepts and principles. This course also provides training in the theory and application of photographic fundamentals, captioning, optics, light sources, camera operations for controlled and uncontrolled photography, exposing, processing, and printing color images. Training also includes electronic imaging with digital cameras, imaging and graphic software, image transmission, archiving, and editing.

Basic Public Affairs Specialist Course (BPASC) -- This 56-day course is designed to prepare students to contribute to the global information arena. The student population consists of military enlisted personnel, DOD civilians and international military personnel. The students learn how to prepare and release information as it pertains to media requests for information, as well as release command information when necessary in accordance with military directives. They will study and practice theory, concepts and principles of public affairs, media relations and community relations. Every student will also apply various research methods and the fundamentals of print journalism (editing and news and feature writing) and apply the basic photographic techniques of the digital camera. The graduates will also learn the basics of layout and design of print publications.

Basic Public Affairs Specialist Course-Advanced Distributed Learning (BPASC-ADL)

The Public Affairs Specialist Course - Advanced Distributed Learning consists of 26 weeks of online training (phase 1) and two weeks of resident training (phase 2). This course provides the same entry-level public affairs training as the 56-day BPASC course fulfilling the requirements as an entry-level Department of Defense military public affairs practitioner.

The distributed learning format offers students who are otherwise unable to attend the 56-day basic public affairs resident course.

Non-resident - In their first phase of training, students spend 26 weeks of on-line training at home, learning and testing in basic journalism, public affairs (media and community relations) and photography.

Resident - In the second phase of training, students will spend two weeks at DINFOS, concentrating on the practical application of skills learned in Phase I. Phase II culminates with a capstone exercise in a simulated deployed operational environment, requiring students to apply skills from knowledge and proficiencies gained throughout Phase 1 and Phase 2 in order to perform the basic duties of a military public affairs specialist.

Content Management Course (CMC) – This course prepares students to perform duties as an editor of a print or electronic publication. Students apply the latest techniques and theory from military and civilian experts in layout and design, journalism, photography, graphics and new media. During the 20-day course, students learn how to better determine and refine their publication’s content and design, coach writers and photographers, and manage web-based publications. The student population for this course comprises experienced military and DOD civilian public affairs specialists.

Intermediate Photojournalism Course (IPC) – This rigorous 40-day course places special emphasis on the mastery of both written and visual communication. Graduates will be able to effectively combine the understanding of theory with practical application to better communicate the commander's intent. Areas of instruction include communication theory (visual/written), the interrelationships of writing and photography, news and feature writing, layout and design principles, and intermediate photographic techniques (including electronic imaging, desktop publishing, digital cameras, image transmission, multimedia packaging and archiving). Students will also apply multi-media techniques in communicating to a wide and diverse audience. The student population consists of experienced military and DOD civilian writers and photographers.

Intermediate Public Affairs Specialist Course (IPASC) – This course trains service members and civilians to perform duties of an intermediate- to advanced-level public affairs specialist, especially in a joint-service environment. The scope of this training includes measuring effective public affairs programs, assessing markets for public information, media operations, and resource management. Students will be instructed on the higher level of public affairs activities required in a joint/deployed environment, including ethical norms and considerations, communication management and evaluation (including civilian enterprise contracts,) and website requirements, use and assessment.